The best channel is the one you will sustain — the one where your personality, your resources, and your growth phase all point in the same direction. Answer twelve short questions, mark the resources you actually have, name your phase, and the tool will tell you which channel to own first, which two to add once you have owned it, and which to stay away from.
Section 1 of 3
Your working style — 12 questions
Rate each statement from 1 (strongly disagree) to 5 (strongly agree). There are no right answers.
Section 2 of 3
Resources you actually have
Tick only the resources you have available. A channel that needs a resource you don't have will be marked as a poor fit.
Section 3 of 3
Your growth phase
The Kinner HSBG framework (Lesson 3). Wrong-phase tactics account for 80% of small brand failures — this is the single most decisive filter.
Answer the questions above and your recommendations will appear here.
Your recommendation
Channels to avoid — three that structurally conflict with you